June 24, 2020 Ethereum-based ‘social money’ startup, Roll, signs deal with rap artist Ja Rule.

The Ethereum-based project, Roll, that enables a form of ‘social money’ has signed a deal with the popular rap artist, Ja Rule. Roll’s ‘social money’ allows content creators to mint ERC20 tokens over which they control the monetary policy and vesting conditions and function as a currency tied to some form of tokenized content such as music or art. Ja Rule commented that he has been following the development of blockchain technology for a while and that he hopes the new partnership “can take blockchain technology mainstream”.

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