August 14, 2019 BitMEX has been cited by the U.K. Advertising Standards Authority for ‘misleading’ consumers about BTC investments in a recent newspaper ad.

The regulator ruled that the advertisement, which featured a logarithmic BTC price graphic, “exaggerated the return on investment” and “did very little to warn consumers of any risks” related to such investments. The decision follows a similar ruling from October, in which the ASA cited Crypto Bank Global for publishing an advertisement that “did not make clear that bitcoin was an unregulated financial product.”